GHAIB'S INTENTION
We strive to democratize innovation so everyone tastes the meaning of building what’s next.
OUR PEOPLE
The Minds Behind Luminu
Elena Ramirez
Chief Executive Officer (CEO)
Amit Patel
Chief Financial Officer (CFO)
Li Wei
Chief Technology Officer (CTO)
Daniel Rodriquez
Chief Executive Officer (CEO)
Fatima Hassan
Head of Customer Experience
Jonah Smith
Senior Product Manager
Many renowned innovators, most of whom are unknown to us, didn’t have millions of dollars, thousands of employees, or connections a click away. Yet, despite having these resources today, we struggle to create similar names. Innovators are practical—out in the streets, exploring and building solutions for the rest of us. In their spare moments, they share their intentions and processes, which translate into unique learnings and momentum in literature.
Today, we all talk about innovation and how to achieve it, but very few of us actually explore and build the future. We've become innovationists, not innovators. We've confused theory with practice.
We've traded genuine action for the taxonomy of 'best practices'. Content circulate in offices, presented in appealing ways with little practical utility. Months of research pass, yet life outside—full of real societal challenges—continues. We're all busy "innovating," but how much of that work truly ends up in new learnings and progress on building what’s next?
We intend to redefine the status quo. ghaib, meaning "the unseen, the unknown," is the software that helps develop new ventures and reminds us of the contagious joy of improving lives, being an innovator. ghaib is designed to support anyone—from the spark of imagination through experimentation to launching a venture. Behind every input, ghaib uses AI and formulas that offer:
Recommendations to challenge your thinking and reveal unexplored risks to mitigate throughout testing.
The best possible way to test the fundamentals of your idea while providing the method, scope and success criterias based on statistical relevance.
Consistent repository for all your learnings to evaluate the strength of evidence supporting decision-making and to avoid duplicates.
Metrics on innovation accounting to avoid bureaucracy and numerical biases while providing insights into behavioural aspects of testing new ideas and how teams can improve.
A dynamic total addressable market calculation for your idea, with evidence-based financial modelling, to evaluate ideas and markets from their earliest days.
There is much more to launch and introduce, but we are seeking for early adopters to keep building based on their challenges rather than behind closed doors. Your interest matters.
ghaib is designed to reduce distractions, cut through the noise, and keep humans focused on what’s next: ideating, experimenting, learning, and transforming toward a better future.
Thank you for your interest,
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